About Us

AfriChoice! Who We Are - What WE DO.

AfriChoice! Tours & Travel Limited (simply known as AfriChoice!) is a leading DMC (Destination Management Company) and Safari Outfitter based in Nairobi, Kenya, East Africa. Since its establishment in 1999, and with almost 20 years' experience in organising African safari holidays, AfriChoice has grown to become one of the most respected DMCs in East Africa. AfriChoice is now a fully fledged Tour Operator and Safari Outfitters with operational presence in Kenya, Tanzania & Uganda and with top-notch affiliates in Northern (Egypt) and Southern Africa (South Africa, Zimbabwe, Botswana, Zambia, and Mozambique) destinations.

For the 19 years we’ve been making memorable safaris for people who love nature, wildlife and exotic cultures. Those with a passion for outdoor travel and with a bucket list of exciting adventures to experience. Our travel experience runs deep from years of arranging African wildlife safaris and traveling far and wide within Africa to research on better trip ideas for our discerning adventure traveller. This deep experience is the reason behind our pioneering approach to winning itineraries. All our trips have been tried, tested and certified by our team of experts with years of experience in the industry. Whether you are a first-time visitor or a repeat traveller, we are able to customize any program according to your need and budget once you entrust your travel plans with us!

Fully Licensed and REGULATED Enterprise. 20 Years of Operational Experience and still growing!

AfriChoice! Tours and Travel Ltd (Trading as 'AfriChoice!') is a limited liability company fully licensed by Ministry of Tourism [LICENSE NO. 053835 (MTL / 3 / 1536) Category 'A' of First Schedule] Tourist Enterprise, incorporated in the Republic of Kenya [CERTIFICATE NO. C162577] and a subsidiary of AfriChoice! Group of Companies. We cater for individuals, tour groups, specialised photography groups, corporate incentives and conferences. With operational presence throughout East Africa (Kenya, Tanzania and Uganda) we can ensure swift response to your requests, competitive pricing and high standards for all your African Travel, wildlife safaris, corporate incentives, conferences or any other travel interest.

Our Methodology, OUR PHILOSOPHY, Our Tradition We uphold the highest integrity in every step of our business model.

We have established a tradition of commitment. We monitor for quality from the moment you entrust your African Travel Plans to us, throughout the buying process, and during the service delivery. With our Friendly Customer Service and Knowledgeable Sales Professionals, we want to get you what you want, when you want it, with the smoothest possible implementation. Our philosophy goes beyond getting you good deals on African Travel, but we endeavour to get you great deals on quality travel products with knowledgeable advice, top service, and long-term customer care.

Strict BUSINESS CODE of conduct We adhere and abide to a strict Code of Business Conduct!

The AfriChoice! Group has adopted a Code of Business Conduct that we abide by strictly. The Professional Code of Ethics includes information on relations with customers, suppliers, intermediaries, shareholders and investors, employees, government and the local community, competitors and compliance issues. This is achieved through improved relations with customers, suppliers and intermediaries, transparent communication with shareholders and other investors, better relations with employees, government, the local community and with with competitors as well as improving issues relating to international business through compliance and verification.

- Our Corporate Mission -

- Our Vision -